New perspective on an old patty

In the past few months, I’ve been very good about lunch. Oh, I still eat awful things, like big stacks of deep fried things with noodles, and choke down foot-long cheese-steak subs, but for the most part I’ve entirely eschewed the Scottish restuarant.

Until today. Today I had a bit of a lapse. As I walked past McD’s, stomach grumbling, I found myself walking in the door, against all better judgement. And as I chewed the first bites of a “Big eXtra” burger with “cheese” (that one definitely has to go in quotation marks), it struck me as never before that McD’s “beef” (also should be in quotes) tastes remarkably like oily foam rubber.

No, there was nothing wrong or different about this particular McD’s burger — I suspect that they’ve always tasted like that. I just hadn’t previously been away from them long enough to truly appreciate how awful they are.

The fries, on the other hand, are full of lovely tallow-ish flavour, and give you a full week’s worth of salt in only one serving. Hold on a sec–

*cough* *cough*

Come on heart–

*cough* *cough*

Ah. There it goes. I’m ok now. Yes, I can’t get enough of those fries.

Tech writer humour

RoboHelp is probably the most popular tool that technical writers use to create help and on-screen user guides for Windows applications. Ironically, when you select Help > Contents in RoboHelp, their own help system fails to open.

Inconvenience store

I think the “7-Eleven” name on the corner store actually means there’s between 7 and 11 customers waiting for the slow cashier. Or maybe it’s an estimate of the time you’ll spend in line.

Five, count ’em, FIVE megabits per second

Well, Cable Guy showed up precisely between the hours of 5:00 and 9:00 the other day and swapped out the old cable modem for a new Motorola cable modem. It wasn’t as simple as that, however. Because Cable Guy didn’t really know how to use a computer, I had to help him test to see if it worked. He was grizzled-looking guy, and I could tell he was a Newfoundlander by his accent and the fact that he called everyone “my friend”. As in, “Hello, my friend, I’m here to work on your cable modem.”

Cable Guy had to wait twenty minutes on hold while phoning the technicians at Shaw. Apparently they keep their own employees on hold too. When he finally got through (“Sacred Heart, my friend, where is everyone?!”) he got me a new IP and a roaring fast 5 Mbps account. The wait was worth it. Downloads are zippy.

It feels good™

On my drive to work today, I saw an ad on the back of a bus. It was for “JugoJuice”, a chain of juice bars, and it showed a woman with a delicious-looking cup of orange juice with the caption in giant bold print: “It feels good.™”.

Although I’m sure that the cup of juice does feel good (unless you’ve misundesrtood how it’s supposed to be used), how can a company trademark the words “It feels good”? Lots of things feel good, and among them a good many of those things are products. Are they implying that people can no longer sell a product by saying whether it feels good? Do they really expect this to hold up in court?

I’m getting tired of seeing the ™ show up in everything. I’m waiting for someone to trademark the letters “TM”, and sue anyone who uses the ™ symbol on any trademarked words.

(Trademark notice: “the” is now a trademark of CubeyTerra.com. Any use of this word for commercial purposes is prohibited.)