As you can see, I’m trying out a new look. This happens from time to time — I get bored and look around for something that I can rip apart and redo needlessly. Take Abbotts Aerodrome, for example. I’ve torn it down and rebuilt it about twice a year, on average. Sometimes I just feel the need for change, to freshen things up.
I had the same look for this website since I started it in 2004. The art deco font was interesting at first, and was at the time well-matched to the kinds of products that I made — the ornithopter, the rocket backpack, the airship. Now it’s time to develop a new look. Cleaner.
The new logo is part of my redesign. Why a black-and-white square? Well, you could say that it represents the sky and the earth within the four corners of the Second Life grid. You could say that, or you could notice that it’s almost the same logo that I’ve used for my modular building products, Noir SkyLife, which I make under the SL name of Blanc Noir. (Francophones will notice that “blanc noir” means “white black”.) So basically, the logo is mostly meaningless and I’m using it only because I thought it looked nifty.
Expect to see more monochrome squares popping up wherever Terra products are sold.